Privacy Policy
We care about your data, here’s how…
1. Introduction
Welcome to Cheltenham Matrescence (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information, whether you’re accessing our antenatal classes, using our website, or contacting us for information.
By using our services, you agree to the terms of this Privacy Policy.
2. Who We Are and How to Contact Us
Cheltenham Matrescence is the data controller, meaning we are responsible for your personal data. If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us using the details above.
You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (ico.org.uk), but we’d appreciate the chance to resolve your concerns first.
3. What Personal Data We Collect
We may collect, store, and use the following types of personal information:
Identity Data: name, partner’s name, baby’s due date, and relevant medical history you choose to share.
Contact Data: address, phone number, and email.
Payment Data: payment details processed securely through our payment provider (we do not store card details).
Health Information: some information you share may relate to your pregnancy, birth preferences, or medical conditions. This is considered special category data and will only be collected where necessary for the purpose of providing classes and support services.
Usage Data: how you use our website, such as IP address or browser type, through analytics tools (e.g. cookies).
4. How We Collect Your Data
We collect data in the following ways:
Direct interactions: when you fill out booking forms, contact us, or attend our classes.
Automated technologies: through cookies and website analytics.
Third parties: e.g. payment processors or scheduling platforms used to manage bookings.
5. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your data to:
Register you for antenatal classes or courses.
Communicate with you about bookings, changes, and services.
Send relevant postnatal support or class follow-up information.
Manage payments and record-keeping.
Comply with legal or regulatory obligations.
We only process sensitive (health-related) data with your explicit consent, and you may withdraw that consent at any time.
6. Sharing Your Data
We do not sell your personal data. We may share it with trusted third parties, such as:
Payment providers (e.g. Monzo)
Booking systems or online class platforms (e.g. Zoom)
Legal or regulatory authorities, where required by law
Every third-party partner is required to respect your data and handle it securely in compliance with UK GDPR.
7. Data Security
We have implemented appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
Access to your data is restricted to those who need it for legitimate business purposes.
8. Data Retention
We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy — typically up to 7 years after your last interaction with us, in line with accounting and legal requirements.
9. Your Data Protection Rights
Under UK data protection law, you have the right to:
Request access to your personal data
Request correction or deletion of your data
Object to or restrict how your data is processed
Withdraw consent (where applicable)
Lodge a complaint with the ICO
To exercise any of these rights, please contact us at [insert email].
10. Cookies
Our website may use cookies to improve user experience. You can adjust your browser settings to refuse all or some cookies. For details, see our Cookie Policy (if applicable).
11. Updates to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on our website with the “last updated” date at the top.